JEFF R. HORN
Founder & CEO
Jeff is a seasoned entrepreneur and business leader with a diverse background in finance, technology, and leadership. He co-founded Masked Rider Capital Holdings Co., LLC in 2012 with partner Dustin R. Womble to establish a dynamic investment and holding company.
Prior to dedicating his expertise to Masked Rider Capital, Jeff served as the President and CEO of Benchmark Business Solutions, a Xerox authorized dealer. Under his leadership, Benchmark evolved into one of the largest independent Xerox dealers in the country within a decade. Notably, Jeff was at the helm during Benchmark’s remarkable growth, ranking as the number one Xerox dealer for an impressive four of five years between 2013 and 2017. During this period, Benchmark expanded its operations, adding a leasing company and achieving an astounding 500% growth. In 2017, Benchmark was successfully sold to Visual Edge, and Jeff was promoted to Regional President from 2018 to 2020.
Before his tenure at Benchmark, Jeff accumulated 14 years of invaluable experience within the finance, banking, and technology sectors, building a strong foundation for his leadership role at Benchmark and Masked Rider Capital.
Jeff’s commitment to his community is evident in his extensive civic involvement. He has proudly served on various civic boards and most recently completed a six-year term on the Lubbock Chamber of Commerce Board of Directors and served on the Metallenium board from 2021 – 2024. Jeff demonstrated his leadership as the Chairman for the March of Dimes March for Babies in 2016. Additionally, he founded the Lubbock Raider Youth Baseball Club in 2005. In recognition of his outstanding contributions, Jeff was honored with the “Top 20 Under 40 Award” presented by the Lubbock Chamber of Commerce Board in 2009.
Today, Jeff serves on the board of directors for several West Texas companies, including Carizma Motors, LLC, a BHPH used car business, Quext, a smart apartment technology company, 7Crew Enterprises, Quext FlexCapital, and Masked Rider Capital.
Jeff’s academic background includes studies in finance and marketing at Texas Tech University and Abilene Christian University. During Jeff’s time at Abilene Christian University, he played football and baseball.
Outside of his professional endeavors, Jeff and his wife Kari, enjoy three wonderful children: Tucker, Raider, and Welker.