News & Insights

Shaping The
Future of
west texaS

Stay current with the latest announcements, portfolio milestones, and insights from Masked Rider Capital—a Lubbock-based growth capital firm operating across West Texas and the Southern U.S.

Recent Activity

Masked Rider Capital in the News

From portfolio growth to community leadership, here’s what’s happening at MRC.

ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

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Heights of Victory with Walt Cathey

June 2026 | Uncategorized

Walt Cathey is Covenant Health’s Market CEO for Texas and New Mexico. He oversees a team of 6,000 people, who are among those serving the largest healthcare hub between I-35 and Denver. During this episode, Walt shares how he prioritizes transparency with his team and the importance of communicating the long-term vision. Click this link […]

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Masked Rider Energy Fully Realizes Green Hook Royalty Partners I, Ltd. Mineral Fund

March 2026 | Uncategorized

Masked Rider Energy (MRE) announced a complete asset sale of Green Hook Royalty Partners I, Ltd., a mineral investment fund, to a private seller on Wednesday, February 25, 2026. The MRE leadership team aimed to select a straightforward investment carrying minimal exposure in the energy sector, choosing a mineral fund for this reason as well […]

Read Full Article

MRC Partner, President, & COO Brooke Hobgood Joins The Texas Lyceum

March 2026 | Uncategorized

MRC Partner, President, and Chief Operating Officer, Brooke Hobgood, was invited to join The Texas Lyceum, a civic organization founded with the intent to foster thoughtful dialogue on critical issues that resonate with Texans in a nonpartisan, nonpolitical, and non-adversarial setting.   As a new class member, known in The Lyceum as Directors, Brooke will […]

Read Full Article

Heights of Victory: An MRC Podcast (Ep. 2)

March 2026 | Uncategorized

7Crew Enterprises CEO Kendra Burris joined MRC CEO Jeff Horn for the second episode of Heights of Victory. Kendra spoke about growing up in a small West Texas community, what drives her relentless passion, and what it’s like to serve as CEO of one of the fastest-growing drive-thru coffee franchises, 7 Brew.

Read Full Article

Masked Rider Capital Announces a Merger for 7Crew Enterprises and Franchise Equity Partners

February 2026 | Uncategorized

Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest 7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly […]

Read Full Article
ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

Heights of Victory with Walt Cathey

June 2026 | Uncategorized

Walt Cathey is Covenant Health’s Market CEO for Texas and New Mexico. He oversees a team of 6,000 people, who are among those serving the largest healthcare hub between I-35 and Denver. During this episode, Walt shares how he prioritizes transparency with his team and the importance of communicating the long-term vision. Click this link […]

Read Full Article

Masked Rider Energy Fully Realizes Green Hook Royalty Partners I, Ltd. Mineral Fund

March 2026 | Uncategorized

Masked Rider Energy (MRE) announced a complete asset sale of Green Hook Royalty Partners I, Ltd., a mineral investment fund, to a private seller on Wednesday, February 25, 2026. The MRE leadership team aimed to select a straightforward investment carrying minimal exposure in the energy sector, choosing a mineral fund for this reason as well […]

Read Full Article

MRC Partner, President, & COO Brooke Hobgood Joins The Texas Lyceum

March 2026 | Uncategorized

MRC Partner, President, and Chief Operating Officer, Brooke Hobgood, was invited to join The Texas Lyceum, a civic organization founded with the intent to foster thoughtful dialogue on critical issues that resonate with Texans in a nonpartisan, nonpolitical, and non-adversarial setting.   As a new class member, known in The Lyceum as Directors, Brooke will […]

Read Full Article

Heights of Victory: An MRC Podcast (Ep. 2)

March 2026 | Uncategorized

7Crew Enterprises CEO Kendra Burris joined MRC CEO Jeff Horn for the second episode of Heights of Victory. Kendra spoke about growing up in a small West Texas community, what drives her relentless passion, and what it’s like to serve as CEO of one of the fastest-growing drive-thru coffee franchises, 7 Brew.

Read Full Article

Masked Rider Capital Announces a Merger for 7Crew Enterprises and Franchise Equity Partners

February 2026 | Uncategorized

Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest 7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly […]

Read Full Article
ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

ANNOUNCEMENTS

Masked Rider Capital Announces a
Merger for 7Crew Enterprises and
Franchise Equity Partners

Masked Rider Capital announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC, with Franchise Equity Partners, a New York-based investment firm. As the second largest 7 Brew franchisee, 7Crew will leverage this merger to accelerate development, capitalize on acquisition opportunities, and scale rapidly in a competitive market.

Heights of Victory Podcast
FIND IT ON:

TUNE IN

Heights of Victory with Peter Kirsch

From the PR world to private equity: Blue Marlin Partners Founder & CEO Peter Kirsch joins MRC Founder & CEO Jeff Horn for a candid conversation about his unconventional path to leadership. Kirsch reveals what he believes unites successful entrepreneurs across industries—and how his early career in public relations shaped his perspective on private equity and building exceptional companies.

Available on YouTube and all major streaming platforms.

Watch Latest Episode

Heights of Victory with Peter Kirsch

From the PR world to private equity: Blue Marlin Partners Founder & CEO Peter Kirsch joins MRC Founder & CEO Jeff Horn for a candid conversation about his unconventional path to leadership. Kirsch reveals what he believes unites successful entrepreneurs across industries—and how his early career in public relations shaped his perspective on private equity and building exceptional companies.

Watch Now

Preview: Heights of Victory with Peter Kirsch

Blue Marlin Partners Founder & CEO Peter Kirsch sat down with MRC Founder & CEO Jeff Horn to share his unexpected journey from public relations to private equity. Peter tells what he sees as a common thread in entrepreneurs that drives success.

Watch Now

Heights of Victory with Brooke Hobgood

On this episode of the Heights of Victory, Jeff Horn interviews a familiar face to Masked Rider Capital, Brooke Hobgood. Brooke is a Principal at MRC and also serves as the firm's President and Chief Operating Officer. An anesthesiologist by trade, she brings incredible insight from her time in the operating room and translates her insatiable drive for excellence and sharp mind to the investment world. Her experience also includes serving as the medical director for Lubbock Plastic Surgery Center and owning a specialty compounding pharmacy, Ivy. Brooke serves as Chair of the Board of Trustees of Lubbock Christian School. She is a member of the board of directors for Covenant Children's and was named a director in the Texas Lyceum, a nonpartisan organization building the next generation of Texas leaders.

Watch Now

Preview: Heights of Victory with Brooke Hobgood

Brooke is a Principal at MRC and also serves as the firm's President and Chief Operating Officer. An anesthesiologist by trade, she brings incredible insight from her time in the operating room and translates her insatiable drive for excellence and sharp mind to the investment world.

Watch Now

Heights of Victory with Walt Cathey

Walt Cathey is Covenant's Market CEO for Texas and New Mexico. He oversees a team of 6,000 people, who are among those representing the largest healthcare hub between I-35 and Denver. During the episode, Walt shares how he prioritizes transparency with his team and the importance of communicating the long-term vision.

Watch Now

Heights of Victory with Walt Cathey

Walt Cathey, Covenant Health Market CEO for Texas and New Mexico, shared how he drives initiatives through his transparent and collaborative leadership style. His story is one of tenacity and dedication that you do not want to miss.

Watch Now

Heights of Victory with Mark Griffin

Mark Griffin is President and CEO of The Griffin Companies. A Lubbock native and well-known community leader, Mark operates a successful family business and shares his insight into how founders and successors can best understand one another. His impact on Texas Tech University and West Texas, as a whole, cannot be overstated.

Watch Now

Preview: Heights of Victory with Mark Griffin

Mark Griffin, President and CEO of the Griffin Companies, shared his experience growing up and learning from his father, Rip Griffin, and the family business. Mark served on countless board, most notably as a former Chairman of the Board of Regents for the Texas Tech University System. During this episode, he talks about what he considers to be the key factors to success.

Watch Now

Heights of Victory with Coach Grant McCasland

Coach Grant McCasland is a Red Raider to his core. As husband, father, and Head Coach for the Texas Tech Men's Basketball team, Coach McCasland talks about how important it is to get your priorities right and view your role as a steward of what's been entrusted to you. This episode shares his journey to Lubbock from working a summer camp out of college to his return to the 806 as the head coach. He talks about how he became the man he is today and the conviction he feels that he is exactly where he should be - at Texas Tech University.

Watch Now

Preview: Heights of Victory with Coach Grant McCasland

Coach Grant McCasland is known for his grit and servant's heart both on and off the basketball court. As the Head Coach for the Texas Tech Men's Basketball team, Coach McCasland shares how he motivates his team and coaching staff to be all in for the common purpose of growing individually and collectively each and every day.

Watch Now

Heights of Victory with Larry Allen

Larry Allen, one of the founders of Peoples Bank, joined Jeff Horn on the Heights of Victory podcast! He shared how he and his business partner, Todd McKee, grew the bank from $25 million in assets to over $1 billion, resulting in a successful merger with Cornerstone Capital Bank. From his humble beginnings in West Texas, Larry's built a life centered around faith, family, and resolve to do the right thing.

Watch Now

Preview: Heights of Victory with Larry Allen

Larry Allen, one of the founders of Peoples Bank, joins the Heights of Victory podcast! He’ll share how he and his business partner, Todd McKee, grew the bank from $25 million in assets to over $1 billion, resulting in a successful merger with Cornerstone Capital Bank. Check out this teaser for a preview of the episode!

Watch Now

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Have a question or want to connect with the MRC team? We’d love to hear from you.

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