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A Private Investment Firm challenging the status quo through innovative investments.
OUR LEADERSHIP
A Lasting Impact for West Texas
Established in 2012 and headquartered in Lubbock, Masked Rider Capital (MRC) is a private investment firm serving partners across West Texas and beyond. What began as an initial investment in a single commercial property has grown into a family office–style firm managing over 35 investments across private equity, specialty finance, and growth capital.
HOW WE INVEST
Investment parameters
The firm strategically invests in entities with the potential to effect positive change in our community and beyond. We aim to provide a path to growth for individuals and companies with the vision and fortitude to achieve success.
- Sustained Financial and Operational Performance
- $3 – $25 Million in EBITDA
- Scalable Operations
- Established Leaders Driving Long-Term Value
- Concentrated Presence in the Southern U.S.
OUR PORTFOLIO
Oil and Gas
Masked Rider Energy, LLC (“MRE”), a portfolio company of Masked Rider Capital, seeks investment opportunities in the oil and gas sector. The largest operating company inside of MRE is headquartered in Midland, TX and focuses on the efficient and responsible operation of approximately 1,400 oil and gas wells and also holds an interest in approximately 2,000 wells operated by other parties.
Real Estate
Masked Rider Capital’s real estate portfolio spans single-family and multi-family housing, as well as industrial and commercial properties across Texas. Our investments focus on strategic opportunities and long-term value creation.
Quick Service Restaurant
Masked Rider Capital is proud of its success in the Quick Service Restaurant sector. The MRC team served as the initial managing partner and now a large minority equity holder of the third largest franchisee in one of the nation’s fast-growing drive-thru coffee concepts – 7Brew.
Other Specialty Finance & Flexible Capital
Beyond traditional investments, Masked Rider Capital provides specialty financing and flexible growth capital to small and mid-sized businesses. Our firm participates as a limited partner or direct lender across diverse industries, offering loans for equipment purchases, commercial real estate, and working capital. This agility enables us to deliver fast and creative financing solutions that help business owners scale with confidence.
OUR SERVICES
Specialty Finance
MRC collaborates with companies, entrepreneurs, and developers to provide flexible capital solutions through our specialty finance platform. We offer equity investments, structured debt, and creative financing options designed to help businesses scale efficiently. As a Texas-based private investment firm, we move quickly to support growth across diverse industries.
Featured News
Recent Articles
Masked Rider Energy Fully Realizes Green Hook Royalty Partners I, Ltd. Mineral Fund
Masked Rider Energy (MRE) announced a complete asset sale of Green Hook Royalty Partners I, Ltd., a mineral investment fund, to a private seller on Wednesday, February 25, 2026.
The MRE leadership team aimed to select a straightforward investment carrying minimal exposure in the energy sector, choosing a mineral fund for this reason as well as its tangible nature. Targeting the natural gas-rich Haynesville region was attractive due to both the rise of LNG exports and the increasing demand for data center power generation. For these reasons, MRE anticipated that the demand for this commodity would continue to grow, providing an appropriate window to aggregate mineral interests amid the rising demand for natural gas. This analysis proved correct, resulting in 100% deployment of the fund in less than 12 months, and a complete exit 25 months from the date of the first capital call.
The team at MRE is proud of this fund’s success and the opportunity to generate a favorable return for investors.
Heights of Victory: An MRC Podcast (Ep. 2)
7Crew Enterprises CEO Kendra Burris joined MRC CEO Jeff Horn for the second episode of Heights of Victory. Kendra spoke about growing up in a small West Texas community, what drives her relentless passion, and what it’s like to serve as CEO of one of the fastest-growing drive-thru coffee franchises, 7 Brew.
Masked Rider Capital Announces a Merger for 7Crew Enterprises and Franchise Equity Partners
Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest 7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly in a competitive market.
“The team at Masked Rider Capital is pleased to join with FEP in this strategic merger for 7Crew,” said Jeff Horn, CEO of Masked Rider Capital. “MRC appreciates a shared commitment with FEP to expand operational efficiency and increase market saturation within the drive-thru coffee niche.”
Both MRC and its development partner, Red Sky Development, will maintain minority equity positions in the company and will have representation on the Board of Directors.
“The cooperative synergy between 7CE, MRC, and Red Sky Development was an essential component to the success of the 7 Brew brand within 7CE,” said Beau Tucker, an owner of Red Sky Development.
As a part of the alignment, the management team at 7CE will remain in place, and the company headquarters will stay in Lubbock.
“With the executive leadership and capital support of Masked Rider Capital, along with its investors, and the operational expertise of 7CE, the number of operating stands grew from a single location on University Avenue in Lubbock to 50 operating stands across five states, 45 additional stands in development, and approximately 3,000 employees,” said Brooke Hobgood, President and COO of Masked Rider Capital.
About Masked Rider Capital:
Established in 2012 and headquartered in Lubbock, Texas, Masked Rider Capital is an innovative private investment firm proudly serving West Texas. The firm strategically invests in entities with the potential to effect positive change in the community and beyond. MRC aims to provide a path to growth for individuals and companies with the vision and fortitude to achieve success. Visit www.maskedrider.com to learn more about the firm’s initiatives.
About Franchise Equity Partners:
Franchise Equity Partners is a private investment firm specializing in providing capital to franchise businesses and their owners. Its differentiated approach combines extensive corporate finance and operating experience with $1 billion of committed capital to facilitate investment in growth, ownership simplification, succession and estate planning, and other strategic business opportunities. To learn more about Franchise Equity Partners, please visit www.fep-us.com or follow the firm on LinkedIn.
About 7 Brew:
7 Brew is a rapidly growing coffee brand revolutionizing how customers experience drive-thru coffee service and think about their morning energy boost. 7 Brew serves espresso-based coffee, chillers, teas, 7 Energy, 7 Fizz Sodas, and more, all with an extra boost of kindness from their team. The dream of 7 Brew came alive with the first “stand” in Rogers, Ark., and its seven original coffees. Now, 7 Brew boasts more than 460 stands across the country. For more information, visit www.7brew.com and follow 7 Brew on Instagram (@7brewcoffee), TikTok (@7brewcoffee), Facebook (facebook.com/7brewcoffee) and Twitter (@7BrewCoffee).
Masked Rider Capital Announces a Merger for 7Crew Enterprises and Franchise Equity Partners
Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest
7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly in a competitive market.
MRC CEO Jeff Horn Interviewed by Will Smith of Acquiring Minds
Jeff Horn, MRC CEO, was interviewed by Will Smith of Acquiring Minds, a podcast for entrepreneurs who buy businesses. Click the here to listen to the full episode.
MRC President, & COO Brooke Hobgood Joins The Texas Lyceum
MRC President, and Chief Operating Officer, Brooke Hobgood, was invited to join The Texas Lyceum, a civic organization founded with the intent to foster thoughtful dialogue on critical issues that resonate with Texans in a nonpartisan, nonpolitical, and non-adversarial setting.
OUR IMPACT
A Legacy Of Generosity
At the core of MRC is a commitment to leaving a lasting impact in West Texas. As a Texas-based private investment firm, MRC’s legacy extends beyond business, built on generosity, integrity, and service. Through philanthropy, education advocacy, and support for individuals of all abilities, we’re proud to invest in initiatives that strengthen West Texas and the people who call it home.
WHO WE ARE
Our Core Values
Guiding every decision we make for our clients and partners.
Community
MRC supports our community through organizations that directly and positively impact the people in West Texas. We do this by volunteering in the community and sponsoring events hosted by organizations that meet the needs of West Texans.
The firm also chooses to invest its own capital in companies led by people in our region. In doing so, MRC supports the ingenuity of our entrepreneurs with the intent to build wealth within our community for generations to come.
Ingenuity
MRC embraces a creative mindset and innovative business plan for our investments. We approach deal making from a perspective of not always needing to adhere to the status quo. We like the opportunity to make a deal that may not be mainstream and craft it in a way that is beneficial and original.
Integrity
MRC values the trust of its partners and operates with the utmost transparency and honesty. We have a steadfast commitment to honoring our word and acting in sincerity.
Collaboration
MRC believes working alongside one another is the best way to achieve a desirable outcome. We see collaboration as a necessary element to a successful partnership.