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A Private Investment Firm challenging the status quo through innovative investments.

OUR LEADERSHIP

A Lasting Impact for West Texas

Established in 2012 and headquartered in Lubbock, Masked Rider Capital (MRC) is a private investment firm serving partners across West Texas and beyond. What began as an initial investment in a single commercial property has grown into a family office–style firm managing over 35 investments across private equity, specialty finance, and growth capital.

HOW WE INVEST

Investment parameters

The firm strategically invests in entities with the potential to effect positive change in our community and beyond. We aim to provide a path to growth for individuals and companies with the vision and fortitude to achieve success. 

  • Sustained Financial and Operational Performance
  • $3 – $25 Million in EBITDA
  • Scalable Operations 
  • Established Leaders Driving Long-Term Value
  • Concentrated Presence in the Southern U.S.

 

 

OUR PORTFOLIO

Oil and Gas

Masked Rider Energy, LLC (“MRE”), a portfolio company of Masked Rider Capital, seeks investment opportunities in the oil and gas sector. The largest operating company inside of MRE is headquartered in Midland, TX and focuses on the efficient and responsible operation of approximately 1,400 oil and gas wells and also holds an interest in approximately 2,000 wells operated by other parties. 

Real Estate

Masked Rider Capital’s real estate portfolio spans single-family and multi-family housing, as well as industrial and commercial properties across Texas. Our investments focus on strategic opportunities and long-term value creation.

Quick Service Restaurant

Masked Rider Capital is proud of its success in the Quick Service Restaurant sector. The MRC team served as the initial managing partner and now a large minority equity holder of the third largest franchisee in one of the nation’s fast-growing drive-thru coffee concepts – 7Brew.

Other Specialty Finance & Flexible Capital

Beyond traditional investments, Masked Rider Capital provides specialty financing and flexible growth capital to small and mid-sized businesses. Our firm participates as a limited partner or direct lender across diverse industries, offering loans for equipment purchases, commercial real estate, and working capital. This agility enables us to deliver fast and creative financing solutions that help business owners scale with confidence.

OUR SERVICES

Specialty Finance

MRC collaborates with companies, entrepreneurs, and developers to provide flexible capital solutions through our specialty finance platform. We offer equity investments, structured debt, and creative financing options designed to help businesses scale efficiently. As a Texas-based private investment firm, we move quickly to support growth across diverse industries.

Featured News

Recent Articles

Masked Rider Energy Fully Realizes Green Hook Royalty Partners I, Ltd. Mineral Fund

Masked Rider Energy (MRE) announced a complete asset sale of Green Hook Royalty Partners I, Ltd., a mineral investment fund, to a private seller on Wednesday, February 25, 2026.

The MRE leadership team aimed to select a straightforward investment carrying minimal exposure in the energy sector, choosing a mineral fund for this reason as well as its tangible nature. Targeting the natural gas-rich Haynesville region was attractive due to both the rise of LNG exports and the increasing demand for data center power generation. For these reasons, MRE anticipated that the demand for this commodity would continue to grow, providing an appropriate window to aggregate mineral interests amid the rising demand for natural gas. This analysis proved correct, resulting in 100% deployment of the fund in less than 12 months, and a complete exit 25 months from the date of the first capital call.

The team at MRE is proud of this fund’s success and the opportunity to generate a favorable return for investors.

MRC Partner, President, & COO Brooke Hobgood Joins The Texas Lyceum

MRC Partner, President, and Chief Operating Officer, Brooke Hobgood, was invited to join The Texas Lyceum, a civic organization founded with the intent to foster thoughtful dialogue on critical issues that resonate with Texans in a nonpartisan, nonpolitical, and non-adversarial setting.  

As a new class member, known in The Lyceum as Directors, Brooke will serve a six-year term during which she attends conferences, hosts programs and engages in statewide discussions about societal topics facing the state and nation. 

During her first summer as a part of The Lyceum, Brooke attended the “Beyond Borders: Immigration & The Texas Economy” conference in Mexico City, where she visited with international leaders at the home of the U.S. Ambassador to Mexico, Ronald Johnson.  

Upcoming Lyceum gatherings include a discussion about the components of today’s media relations landscape and the role of law enforcement in our communities.  

Open dialogue and the dynamics of interrelationships as it pertains to the ongoing discussions of today’s issues is a key focus for The Lyceum; however, developing the state’s future leaders remains its ultimate mission.  

“I am honored to serve as a Director with The Texas Lyceum. The group’s ability to bring individuals in both the private and public sectors together to address challenges and explore innovative solutions is transforming how the state affects positive change for all Texans.”  

Heights of Victory: An MRC Podcast (Ep. 2)

7Crew Enterprises CEO Kendra Burris joined MRC CEO Jeff Horn for the second episode of Heights of Victory. Kendra spoke about growing up in a small West Texas community, what drives her relentless passion, and what it’s like to serve as CEO of one of the fastest-growing drive-thru coffee franchises, 7 Brew.

Masked Rider Capital Announces a Merger for 7Crew Enterprises and Franchise Equity Partners

Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest
7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly in a competitive market.

MRC CEO Jeff Horn Interviewed by Will Smith of Acquiring Minds

Jeff Horn, MRC CEO, was interviewed by Will Smith of Acquiring Minds, a podcast for entrepreneurs who buy businesses. Click the here to listen to the full episode.

MRC President, & COO Brooke Hobgood Joins The Texas Lyceum

MRC President, and Chief Operating Officer, Brooke Hobgood, was invited to join The Texas Lyceum, a civic organization founded with the intent to foster thoughtful dialogue on critical issues that resonate with Texans in a nonpartisan, nonpolitical, and non-adversarial setting.

OUR IMPACT

A Legacy Of Generosity

At the core of MRC is a commitment to leaving a lasting impact in West Texas. As a Texas-based private investment firm, MRC’s legacy extends beyond business, built on generosity, integrity, and service. Through philanthropy, education advocacy, and support for individuals of all abilities, we’re proud to invest in initiatives that strengthen West Texas and the people who call it home.

WHO WE ARE

Our Core Values

Guiding every decision we make for our clients and partners.

Community

MRC supports our community through organizations that directly and positively impact the people in West Texas. We do this by volunteering in the community and sponsoring events hosted by organizations that meet the needs of West Texans. 

The firm also chooses to invest its own capital in companies led by people in our region. In doing so, MRC supports the ingenuity of our entrepreneurs with the intent to build wealth within our community for generations to come. 

Ingenuity

MRC embraces a creative mindset and innovative business plan for our investments. We approach deal making from a perspective of not always needing to adhere to the status quo.  We like the opportunity to make a deal that may not be mainstream and craft it in a way that is beneficial and original. 

Integrity

MRC values the trust of its partners and operates with the utmost transparency and honesty. We have a steadfast commitment to honoring our word and acting in sincerity.  

Collaboration

MRC believes working alongside one another is the best way to achieve a desirable outcome. We see collaboration as a necessary element to a successful partnership.   

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