Masked Rider Capital (“MRC”) announces a strategic merger for its portfolio company, 7Crew Enterprises, LLC (“7CE”), with Franchise Equity Partners (“FEP”), a New York-based investment firm. 7CE is the second largest 7 Brew Franchisee, and this merger will enable 7CE to accelerate development, capitalize on strategic acquisition opportunities, and provide growth capital to scale rapidly in a competitive market.
“The team at Masked Rider Capital is pleased to join with FEP in this strategic merger for 7Crew,” said Jeff Horn, CEO of Masked Rider Capital. “MRC appreciates a shared commitment with FEP to expand operational efficiency and increase market saturation within the drive-thru coffee niche.”
Both MRC and its development partner, Red Sky Development, will maintain minority equity positions in the company and will have representation on the Board of Directors.
“The cooperative synergy between 7CE, MRC, and Red Sky Development was an essential component to the success of the 7 Brew brand within 7CE,” said Beau Tucker, an owner of Red Sky Development.
As a part of the alignment, the management team at 7CE will remain in place, and the company headquarters will stay in Lubbock.
“With the executive leadership and capital support of Masked Rider Capital, along with its investors, and the operational expertise of 7CE, the number of operating stands grew from a single location on University Avenue in Lubbock to 50 operating stands across five states, 45 additional stands in development, and approximately 3,000 employees,” said Brooke Hobgood, President and COO of Masked Rider Capital.
About Masked Rider Capital:
Established in 2012 and headquartered in Lubbock, Texas, Masked Rider Capital is an innovative private investment firm proudly serving West Texas. The firm strategically invests in entities with the potential to effect positive change in the community and beyond. MRC aims to provide a path to growth for individuals and companies with the vision and fortitude to achieve success. Visit www.maskedrider.com to learn more about the firm’s initiatives.
About Franchise Equity Partners:
Franchise Equity Partners is a private investment firm specializing in providing capital to franchise businesses and their owners. Its differentiated approach combines extensive corporate finance and operating experience with $1 billion of committed capital to facilitate investment in growth, ownership simplification, succession and estate planning, and other strategic business opportunities. To learn more about Franchise Equity Partners, please visit www.fep-us.com or follow the firm on LinkedIn.
About 7 Brew:
7 Brew is a rapidly growing coffee brand revolutionizing how customers experience drive-thru coffee service and think about their morning energy boost. 7 Brew serves espresso-based coffee, chillers, teas, 7 Energy, 7 Fizz Sodas, and more, all with an extra boost of kindness from their team. The dream of 7 Brew came alive with the first “stand” in Rogers, Ark., and its seven original coffees. Now, 7 Brew boasts more than 460 stands across the country. For more information, visit www.7brew.com and follow 7 Brew on Instagram (@7brewcoffee), TikTok (@7brewcoffee), Facebook (facebook.com/7brewcoffee) and Twitter (@7BrewCoffee).