JEFF R. HORN
Founder & CEO
Jeff is an experienced entrepreneur and business leader with a diverse background in finance, technology, and executive leadership. He co-founded Masked Rider Capital Holdings Co., LLC, a dynamic investment and holding company, with Dustin R. Womble in 2012. In his role as partner and CEO, Jeff provides strategic growth initiatives for the firm and drives MRC’s vision to achieve sustainable success.
He also serves on the board of directors for several West Texas companies, including Carizma Motors, LLC, 7Crew Enterprises, Masked Rider Capital, and Masked Rider Energy.
Before dedicating his expertise to Masked Rider Capital, Jeff served as the President and CEO of Benchmark Business Solutions, a Xerox authorized dealer. Under his leadership, Benchmark evolved into one of the largest independent Xerox dealers in the country within a decade. For four out of five years, between 2013 and 2017, Jeff’s team ranked as the No. 1 Xerox dealer in the country. During this time, Benchmark expanded its operations, adding a leasing company and achieving a remarkable 500% growth. After Benchmark was successfully sold to Visual Edge in 2017, Jeff was promoted to Regional President and served in this position from 2018 to 2020.
Prior to his tenure at Benchmark, Jeff amassed 14 years of invaluable experience within the finance, banking, and technology sectors, establishing a strong foundation for his leadership roles at Benchmark and Masked Rider Capital.
Jeff’s commitment to his community is evident through his extensive civic involvement. Recently, Jeff completed a six-year term on the Lubbock Chamber of Commerce Board of Directors. He is a former recipient of the “Top 20 Under 40 Award” presented by the Lubbock Chamber of Commerce Board in recognition of his outstanding contributions. He also served as a board member for Metallenium from 2021 to 2024. Jeff demonstrated his leadership abilities as the Chairman for the March of Dimes March for Babies in 2016. Additionally, he is an avid sports fan and appreciates the role sports play in developing our youth; to provide more opportunities for the area, Jeff founded the Lubbock Raider Youth Baseball Club in 2005.
His academic background includes studies in finance and marketing at Texas Tech University and Abilene Christian University. During Jeff’s time at Abilene Christian University, he played football and baseball.
Outside of his professional endeavors, Jeff and his wife Kari enjoy time with their three wonderful children: Tucker, Raider, and Welker.