KATHERINE WHITE

Katherine serves as Director of Marketing and Communications for Masked Rider Capital. In her position, she is responsible for developing and overseeing the firm’s marketing and communication strategies. She aligns content and communications
with the firm’s mission and objectives, upholding the marketing and branding
standards of MRC.

She is a proud Red Raider. Katherine graduated with a Bachelor of Arts in Journalism from Texas Tech University in 2012 and proceeded to receive a Master of Arts in Mass Communication from Texas Tech’s College of Media & Communication in 2013.

Before joining the MRC team in February 2025, she started her career in marketing at Visit Lubbock, the convention and visitor bureau, in a sales position recruiting conferences and meetings to Lubbock. She transitioned to a media relations and communications role where she created content and generated publicity for the Lubbock Economic Development Alliance (LEDA) and Visit Lubbock. In fall 2020, she was named director of marketing and communications for LEDA and Visit Lubbock; she led a team of marketing professionals and third-party agencies to strategize and execute marketing tactics for economic development and destination marketing initiatives.

Katherine is married to a fellow Red Raider and Lubbock native, Barclay White. Together, they have a daughter, Blakely, and a son, Parker. As a family, they enjoy traveling to the mountains in Colorado and cheering on Texas Tech at sporting events.