Lubbock, Texas – Masked Rider Capital (MRC) announced a new equity investment in TRUNO, a national leader in integrated retail technology solutions based in Lubbock, Texas.
TRUNO delivers secure, stable, and fully integrated technology solutions that empower retailers of all sizes to compete and succeed in an ever-changing, competitive marketplace. With operations spanning all 50 states, TRUNO provides comprehensive services, industry expertise, and responsive support for its customers.
This investment reflects MRC’s commitment to working with West Texas businesses positioned for growth by providing them with a competitive advantage. TRUNO’s established national footprint, proven platform, and reputation for excellent customer service align closely with MRC’s investment thesis.
“We are excited about the opportunity ahead. We believe collaboration between Masked Rider Capital and TRUNO will accelerate growth, expand capabilities, and create meaningful long-term value for the company,” said Jeff Horn, Founder and CEO of Masked Rider Capital.
“This investment allows our team to positively impact a local company with national value and creates a strategic opportunity for the company to achieve sustainable and substantial growth,” said Brooke Hobgood, President and COO of Masked Rider Capital.
TRUNO’s headquarters will remain in Lubbock, Texas, and the company will continue to operate under its existing leadership team, led by CEO, Chris St. Clair.
“On behalf of TRUNO’s leadership team and our employees across the country, we look forward to this new chapter,” said St. Clair. “Masked Rider Capital shares our commitment to integrity, community, and excellence – we look forward to building on our momentum together.”
TRUNO plans to continue providing the services it has offered for decades while optimizing its products and enhancing its future lines of business.
About Masked Rider Capital:
Established in 2012 and headquartered in Lubbock, Texas, Masked Rider Capital is an innovative private investment firm proudly serving West Texas. The firm strategically invests in entities with the potential to effect positive change in the community and beyond. MRC aims to provide a path to growth for individuals and companies with the vision and fortitude to achieve success. Visit www.maskedrider.com to learn more about the firm’s initiatives.
About TRUNO:
TRUNO is a national leader in integrated retail technology solutions. With over 45 years of experience and innovation, 13,000+ customer sites, unmatched customer service, and a best-in-class product portfolio, TRUNO provides secure, stable and integrated technology solutions empowering businesses of any size to succeed in an ever-changing, competitive environment. TRUNO’s expertly vetted product portfolio includes solutions in point-of-sale, margin management, productivity, digital commerce, and risk management. With complete integration into sales data and operations, TRUNO delivers end-to-end technology solutions that can be crafted to meet the unique needs of each retailer. For more information, visit truno.com.